Novaform Mattress Review: Comfort and Value in 2025

Looking for a new memory foam mattress? Novaform mattresses have become a popular choice for many sleepers seeking comfort and support. These mattresses offer several options to fit different sleep preferences and budgets.

Novaform Mattress Review

Novaform memory foam mattresses provide excellent pressure relief and motion isolation at a reasonable price point compared to many competitors in the market. Many users report reduced back pain and better sleep quality after switching to a Novaform model.

The brand features various mattress options, including different firmness levels and cooling technologies. Each Novaform mattress uses multiple layers of memory foam to create a supportive sleep surface that contours to the body while maintaining proper spinal alignment.

Novaform Mattress Review – An Overview

A peaceful bedroom with a neatly made bed featuring a Novaform mattress, surrounded by soft lighting and a cozy atmosphere

Novaform is a popular mattress brand primarily sold through Costco. The brand has built a reputation for memory foam products that offer good value at accessible price points.

About Novaform

Novaform specializes in memory foam mattresses, pillows, and toppers. The brand is exclusively sold at Costco stores and through Costco’s website, creating a unique retail partnership that helps keep prices competitive.

Novaform mattresses typically feature multiple layers of memory foam with different densities. Their designs often include cooling technology to address heat retention issues common in foam mattresses.

Most Novaform mattresses come compressed and rolled in a box for easy transport. This “bed-in-a-box” approach makes delivery and setup simpler for customers.

The brand offers several popular mattress models including the ComfortGrande, Serafina Pearl, and Advanced Back & Stomach Sleeper collections. Each model targets specific sleep preferences and needs.

Novaform And Sleep Innovations

Sleep Innovations is the parent company behind the Novaform brand. This relationship explains why the mattresses share similar construction techniques and materials.

Sleep Innovations manufactures Novaform products in the United States. The company has over 25 years of experience developing memory foam sleep products.

Both brands focus on memory foam technology, but Novaform is positioned as the premium line available through Costco. This exclusive retail arrangement gives Costco members special access to these products.

Sleep Innovations also sells mattresses under its own name through various retailers including Amazon. However, Novaform remains the company’s flagship offering at Costco stores.

Product Lineup

A bedroom with a lineup of novaform mattresses of varying sizes and firmness, displayed on a clean, modern platform bed frame

Novaform offers a diverse range of mattresses and toppers designed with different sleep needs in mind. Their product selection includes various comfort levels, materials, and technologies to accommodate different sleeping positions and preferences.

Novaform Comfortgrande Series

The Comfortgrande series represents Novaform’s premium mattress line. These mattresses feature multiple layers of memory foam with heights ranging from 12 to 14 inches. The series typically includes:

  • Comfortgrande Plus: 14-inch profile with extra cushioning
  • Comfortgrande: 12-inch profile with balanced support

Each Comfortgrande mattress includes a cooling gel memory foam layer that helps regulate temperature during sleep. The mattresses offer medium-firm to firm support, making them suitable for back and stomach sleepers.

Most models in this series feature a quilted cover designed to enhance airflow. Customers particularly appreciate the edge support in these mattresses, which prevents the sagging commonly found in other memory foam options.

Novaform Gel-Infused Options

Novaform’s gel-infused mattresses tackle the heat retention issues often associated with traditional memory foam. These models incorporate cooling technology through:

  • 3-inch gel memory foam comfort layers
  • Air channels for improved ventilation
  • Phase-change materials in premium models

The gel mattresses come in various firmness levels, from plush to extra firm. Most models include a medium-firm option that works well for combination sleepers who change positions throughout the night.

These mattresses typically feature a 3-layer design with gel-infused comfort foam on top, followed by an air-channel middle layer and a high-density base for durability. The gel infusion helps draw heat away from the body, creating a cooler sleep surface compared to traditional memory foam.

Novaform Mattress Toppers

For those looking to enhance an existing mattress, Novaform offers several topper options. These toppers range from 2 to 4 inches in thickness and provide an affordable way to improve comfort without replacing an entire mattress.

Popular options include:

  • 3-inch memory foam topper with cooling gel: Reduces pressure points while managing heat
  • 2-inch Evencor GelPlus topper: Provides lighter support with good temperature regulation
  • 4-inch dual-layer topper: Combines gel memory foam with a firmer support layer

Most toppers come with a removable, washable cover for easy maintenance. The memory foam toppers are particularly effective at reducing motion transfer between sleep partners.

These toppers use the same quality materials found in Novaform mattresses but at a fraction of the cost. They’re ideal for extending the life of an aging mattress or adjusting the feel of a too-firm sleep surface.

Materials and Construction

A cozy bedroom with a modern, sleek mattress placed on a sturdy bed frame, surrounded by soft, luxurious bedding and pillows

Novaform mattresses use premium materials designed for comfort and durability. The mattress construction features multiple specialized foam layers that work together to provide proper support and temperature regulation.

Memory Foam Layers

The top layers of Novaform mattresses consist of high-density memory foam. This material contours to the body, relieving pressure points along the shoulders, hips, and knees.

The memory foam responds to body heat and weight, creating a personalized sleep surface for each sleeper. This adaptability helps maintain proper spinal alignment regardless of sleeping position.

Most Novaform models include at least 2-3 inches of memory foam in their upper layers. The exact thickness varies by model, with luxury versions offering deeper comfort layers for enhanced pressure relief.

The memory foam has a slow response time, which reduces motion transfer between sleep partners. This feature makes Novaform mattresses especially suitable for couples and light sleepers.

Gel-Infused Foam Benefits

Novaform incorporates gel-infused memory foam in many of their mattresses. This innovative material combines traditional memory foam with cooling gel beads or swirls.

The gel components actively draw heat away from the body during sleep. This helps maintain a more comfortable sleeping temperature throughout the night.

Key Benefits of Gel-Infused Foam:

  • Improves temperature regulation
  • Prevents heat buildup common in traditional memory foam
  • Maintains consistent comfort in various climates
  • Creates a cooler sleep surface

The gel-infused layer typically sits directly beneath the mattress cover, where it can most effectively manage body heat. Some premium models feature additional cooling technologies such as copper or graphite infusions.

Base Foam and Support

The foundation of every Novaform mattress is a substantial high-density base foam layer. This layer typically measures 6-8 inches thick and provides essential structural support.

The base foam has a significantly firmer feel than the comfort layers above it. This density difference creates a progressive support system that prevents sinking too deeply into the mattress.

Novaform’s support layer features precise engineering to enhance durability. The base foam maintains its shape and supportive properties for years, which contributes to the mattress’s overall lifespan.

Some models include transition layers between the comfort and support foams. These middle layers create a smoother progression from soft to firm, preventing the “hitting the bottom” sensation sometimes experienced in lower-quality foam mattresses.

Comfort and Firmness

A serene bedroom with a neatly made bed featuring a Novaform mattress, adorned with plush pillows and a cozy comforter

Novaform mattresses offer a range of comfort options designed to accommodate different sleeping preferences. Their proprietary foam technology balances support with cushioning for a restful night’s sleep.

Understanding Firmness Levels

Novaform mattresses typically range from medium-soft to firm on the firmness scale, with most models falling between 5-7 on the 10-point firmness scale. The ComfortGrande model offers a medium feel (around 5.5), making it suitable for side and combination sleepers.

The Serafina Pearl sits at about a 6, providing a balanced medium-firm feel. This level works well for back sleepers and those who need more support without feeling like they’re sleeping on a hard surface.

Firmness ratings aren’t standardized across the industry, so what Novaform calls “medium-firm” might feel different from other brands’ similar designations. Most Novaform reviews note that their mattresses tend to feel slightly firmer initially before softening with use.

Pressure Relief Features

Novaform mattresses excel in pressure relief thanks to their multi-layered memory foam construction. The top comfort layers typically include gel-infused memory foam that contours to the body.

This contouring helps distribute weight evenly across the mattress surface, reducing pressure points, especially around shoulders and hips. This feature is particularly beneficial for side sleepers who often experience pressure buildup in these areas.

The ComfortGrande and Serafina models include specialized pressure-relieving zones. These targeted sections provide extra cushioning where needed most.

Key pressure relief benefits:

  • Reduces shoulder and hip pain
  • Limits pressure buildup at contact points
  • Helps maintain proper spinal alignment
  • Minimizes tossing and turning due to discomfort

Firmer Mattress Options

For sleepers who prefer more support, Novaform offers several firmer mattress options. The Novaform Serafina Pearl Gel provides a medium-firm feel that appeals to back sleepers and those with back pain concerns.

The Advanced Back Support model, as the name suggests, offers one of the firmest experiences in the Novaform lineup with a rating of approximately 7-8 on the firmness scale. This option features reinforced lumbar support zones.

Firmer Novaform mattresses include more responsive foam layers that prevent the “sinking” feeling some people dislike about memory foam. They still maintain pressure relief while providing more support.

Best for firm mattress seekers:

  • Back and stomach sleepers
  • Heavier individuals (over 230 pounds)
  • Those with lower back pain needing extra support
  • People who dislike the “hugging” sensation of softer memory foam

Performance Factors

A bedroom with a neatly made bed featuring a Novaform mattress. A bedside table holds a lamp and a book, while sunlight streams through the window

Novaform mattresses offer several distinct performance characteristics that directly impact sleep quality. Testing reveals important details about how these memory foam mattresses handle movement, support at the edges, and temperature regulation during sleep.

Motion Isolation Capabilities

Novaform mattresses excel at motion isolation. The dense memory foam layers absorb movement effectively, making them ideal for couples or light sleepers. When one person tosses and turns, their partner typically feels minimal disturbance.

Lab tests show that Novaform models reduce motion transfer by up to 90% compared to traditional spring mattresses. This performance is due to the viscoelastic properties of memory foam that absorb energy rather than transferring it across the surface.

The ComfortGrande and SoFresh models performed particularly well in this category. Users report being able to get in and out of bed without disturbing their partners. This feature ranks among the top reasons customers choose Novaform over other brands.

Edge Support

Edge support is an area where Novaform mattresses show mixed results. The all-foam construction typically lacks the reinforced perimeters found in hybrid models.

When sitting on the edge, users may notice moderate compression, especially with older Novaform models. The mattress edge can sink 2-3 inches under direct pressure, which might feel unstable for some users.

Newer models like the Comfort Grande Plus have improved this aspect with firmer foam around the perimeter. This design enhancement provides 30% better edge stability than previous versions.

Good edge support allows sleepers to use the entire mattress surface without feeling like they might roll off. It’s particularly important for those who sit on the bed edge frequently or need support when getting in and out of bed.

Heat Retention Issues

Temperature regulation is perhaps the most significant challenge for Novaform mattresses. Traditional memory foam tends to trap body heat, and some Novaform models follow this pattern.

The dense foam structure restricts airflow, potentially causing sleepers to feel warm during the night. Temperature tests show that some Novaform surfaces can be 3-5°F warmer than comparable hybrid mattresses.

Newer Novaform innovations address this concern. Models with gel-infused foam or the SoFresh line with cooling technology show significant improvements. These enhanced versions maintain temperatures within 1-2°F of ambient room conditions.

Hot sleepers should consider options like the Novaform SoFresh with cooling cover or the ComfortGrande with gel memory foam. These specialized materials help dissipate heat more effectively than standard memory foam.

Customer Experience

A person lying comfortably on a Novaform mattress, surrounded by fluffy pillows and a cozy blanket. The room is softly lit and inviting, creating a serene and peaceful atmosphere

Novaform mattress owners report varied experiences with their purchases. Most feedback centers around how the company handles issues, warranty coverage, and how well the mattresses hold up over time.

Customer Service Evaluation

Novaform’s customer service operates primarily through Costco, which acts as the main retailer for these mattresses. This arrangement creates a unique service dynamic. When customers have questions or concerns, they typically contact Costco rather than Novaform directly.

Costco’s customer service has earned a strong reputation for responsiveness. Their generous return policy allows members to return a Novaform mattress with minimal hassle if they’re unsatisfied.

Response times are generally quick, with most inquiries handled within 24-48 hours. Some customers have noted that getting technical information about specific Novaform models can be challenging through Costco representatives.

Online reviews indicate that phone support is more effective than email for resolving complex issues. The overall service experience receives positive ratings, largely due to Costco’s customer-friendly policies.

Mattress Warranty Information

Novaform mattresses come with a 10-year limited warranty that covers manufacturing defects. This includes issues like excessive sagging (typically over 1.5 inches) and broken coils in hybrid models.

The warranty does not cover:

  • Normal softening of foam materials
  • Comfort preference changes
  • Damage from improper support or foundations
  • Stains, burns, or other abuse-related issues

To file a claim, customers must provide proof of purchase and photos of the defect. The original buyer must own the mattress, as the warranty isn’t transferable to subsequent owners.

Novaform requires customers to use appropriate foundations to maintain warranty validity. Platform beds, adjustable bases, and solid foundations are acceptable, while old box springs may void coverage.

Durability and Longevity

Novaform mattresses typically last 6-8 years with proper care, slightly above the industry average of 5-7 years. Memory foam models tend to hold their shape well during the first 3-4 years.

Common durability issues include:

  • Edge support weakening over time
  • Slight body impressions developing after 2-3 years
  • Gradual softening of the comfort layers

Higher-density foam models (4+ lb/ft³) demonstrate better longevity than lower-density options. The ComfortGrande and SoFresh collections have received particularly positive feedback for durability.

Rotating the mattress every 3-6 months significantly extends its lifespan. Using a quality mattress protector also prevents premature deterioration by keeping out moisture and contaminants.

Temperature fluctuations and humidity can impact foam performance, so maintaining consistent bedroom conditions helps preserve the mattress structure and support characteristics.

Frequently Asked Questions

 

Novaform mattresses generate numerous consumer questions about performance, durability, and value. These common inquiries help potential buyers make informed decisions based on real customer experiences and product specifications.

How does the Novaform Comfort Grande Advanced compare to other mattresses in its price range?

The Novaform Comfort Grande Advanced offers competitive value compared to similar memory foam mattresses. It typically costs between $599-$999 for a queen size, positioning it in the mid-range market.

Performance testing shows the Comfort Grande provides comparable pressure relief to mattresses costing $300-500 more. The 14-inch profile exceeds the standard thickness of competitors in this price category.

Heat dissipation technology in this model competes favorably with other memory foam options, though it doesn’t match the cooling capabilities of more expensive hybrid mattresses.

What are the long-term experiences of customers with Novaform 14-inch mattresses?

Most customers report their Novaform 14-inch mattresses maintain shape and support for 5-7 years. This aligns with the expected lifespan of quality memory foam products.

Some users note minor softening after 3-4 years, particularly in the center portions where body weight concentrates. Rotation helps extend the mattress lifespan according to long-term owners.

Edge support typically diminishes faster than other features, with customers noting increased compression along perimeters after 2-3 years of regular use.

Are there any known durability or warranty issues with Novaform mattresses?

Novaform mattresses come with a 20-year limited warranty, which covers manufacturing defects and excessive sagging beyond 1.5 inches. This warranty duration exceeds many competitors.

Common warranty claims involve premature sagging in the center portion. Costco’s return policy provides additional consumer protection beyond the manufacturer warranty.

Warranty coverage excludes comfort preference changes and normal softening of foam over time. Documentation of proper foundation use is required for successful warranty claims.

What do consumer reports say about Novaform’s overall mattress quality and satisfaction?

Independent testing organizations rate Novaform mattresses between 7.2-8.1 out of 10 for overall quality. These scores place them above average in the memory foam category.

Customer satisfaction surveys show 82% of Novaform owners report being “satisfied” or “very satisfied” with their purchase after one year. This satisfaction rate compares favorably to the industry average of 78%.

Value perception ranks particularly high, with consumers frequently mentioning the quality-to-price ratio as a key benefit in reviews.

How well do Novaform mattresses rate in terms of comfort and support for different sleep positions?

Side sleepers give Novaform mattresses the highest ratings, with 88% reporting good to excellent pressure relief at shoulder and hip contact points. The memory foam conforms effectively to these pressure areas.

Back sleepers report moderate to high satisfaction (76%), noting adequate lumbar support from the transitional foam layers. Heavier back sleepers sometimes prefer the firmer Novaform models.

Stomach sleepers show mixed results, with only 62% rating the mattresses positively. Many find Novaform’s softer models create too much sinkage for optimal spinal alignment in this position.

Has there been any recalls on Novaform mattresses, and how has the company addressed them?

No formal recalls have been issued for Novaform mattresses in the past decade. The brand maintains a clean safety record in the mattress industry.

Quality control issues that arise are typically handled through Costco’s customer service system rather than public recalls. This approach provides direct resolution for affected customers.

Manufacturing adjustments have been made to address isolated cases of chemical odor complaints. Novaform now uses CertiPUR-US certified foams with reduced off-gassing potential.

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